The brand identity and packaging for Nixit were designed to challenge the traditional visual conventions of menstrual products. Bold colors, clean typography, premium finishes, and straightforward messaging established a confident and approachable identity that moved away from feminine clichés.

Working closely with the Creative Director, my role included exploring the initial visual direction through moodboards, developing the logotype and typography, and designing the custom wrapping tissue paper. Playful illustrations and thoughtful packaging details brought a more personal approach to the product, helping challenge the stigma surrounding menstruation.

Nix worry, nix plastic, nix strings, nix leaks, nix stigmas. Nixit. Period.

Creative Director: Danielle McWaters
Designers: Soojin Kim, Magali Lebon