NielsenIQ wanted to establish itself as a confident, independent brand distinct from Nielsen Media. Built around the idea of NielsenIQ as a source of confidence, the new identity balances authority with unexpected and approachable elements.

Bold typography and a vibrant color palette established the foundation of the identity. Blue brought familiarity and sophistication, while Highlight Yellow represented NielsenIQ’s ability to uncover insights within complex data.

My contribution focused on extending the identity into a data visualization system, developing a functional color hierarchy and a library of chart types that balanced clarity with brand consistency. The brand symbol was also incorporated into the visualizations, creating a stronger connection between data and identity. Working closely with the motion designer, these principles were extended into motion across static and animated applications.

Creative Director: Allie Fisher
Designers: Natalie Estrada, Joy Scull, Magali Lebon