Target’s end-of-year impact video highlights the company’s work across communities through a combination of key statistics, photography, and footage. Building on an established visual system, my role was to translate the existing design language into motion while maintaining its core principles and creating a cohesive experience throughout the video.

A key focus was finding engaging ways to bring statistics and static imagery to life. The work included defining how graphic elements expand, slide, and reveal content, establishing a consistent approach to transitions and pacing across different types of content.

Creative Director: Nikki Ajmera
Senior Designer: Magali Lebon