Sony AI developed GT Sophy, an artificial intelligence racing agent trained to compete against some of the world’s best Gran Turismo drivers. The visual identity draws inspiration from both the world of gaming and the iterative process of machine learning.

At the center of the graphic system is a grid constructed from repeating X shapes, referencing the PlayStation controller’s X button. The repetition and structure of the grid reflect the constraints and continuous learning involved in GT Sophy’s development, creating a flexible foundation for the identity.

Druk by Commercial Type was selected for its bold, authoritative character. The typeface’s range of widths allows typography to interact with the grid in unexpected ways, creating dynamic compositions that balance structure with a sense of movement. My role involved collaborating on the development of the visual system and exploring how its graphic elements could extend into motion applications.

Creative Director: Allie Fisher
Art Director: Stravinski Pierre
Designer: Magali Lebon