Godfrey Dadich Partners collaborated with photographer Cera Hensley to document a selection of the studio’s brand identity work. The challenge was to establish a cohesive photographic language while preserving the distinct personality of each brand.

My role focused on art directing the shoot, from establishing the overall visual approach to styling, prop selection, and composition. Inspired by the photography used across GDP’s social channels, natural light and strong shadows became the consistent thread connecting the images.

Styling was tailored to each identity through its color palette, materials, and visual language. Warm wood tones complemented Joe Coffee, while gold accents reflected the character of Tropical Watch. Together, these decisions created a recognizable photographic style for GDP without compromising the individuality of each brand.

Creative Director: Allie Fisher
Art Director: Joy Scull
Designer: Magali Lebon
Photographer: Cera Hensley